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Eurovision: Cheer On Australia’s “Milkshake Man” with Dairy-Free Treats 

Eurovision: Cheer On Australia’s “Milkshake Man” with Dairy-Free Treats 

News / Eurovision: Cheer On Australia’s “Milkshake Man” with Dairy-Free Treats 
12 May 2025

As Australian Eurovision hopeful Go-Jo prepares to shake up the song contest’s semi-final in Basel, Switzerland, PETA has sent the quirky artist a hamper full of vegan milkshakes. 

Go-Jo will be representing Australia at the international song contest with his single “Milkshake Man”, but the star also has a chance to become a winner for animals as a dairy-free Milkshake Man.  

An Aussie Eurovision winner would be music to our ears, but Go-Vegan-Jo has a nice ring, too. Cows aren’t milk machines, but clever, social individuals. We’re hoping our gift of milkshakes made from oat and soya milks will spark something in Go-Jo, inspiring him to be a champion for animals too. 

Born into a cycle of abuse, cows used for dairy are repeatedly, forcibly impregnated to keep them making milk. Mother’s milk is specifically designed to nourish calves and create bonding opportunities for them and their mum, just like human babies, but cows on dairy farms never get this chance. Within days of their birth, calves in the dairy industry are removed: males are usually slaughtered for veal, while the females follow in their mother’s grim footsteps. Mother cows bellow in anguish for days after their babies are taken, and many have been filmed desperately running alongside the trucks whisking their babies away. They also often suffer from a myriad of health issues linked to excess milk production. At just four years old, they’re trucked to the abattoir where their throats are slit.  

Aside from the cruelty, dairy damages the environment, swallowing up enormous amounts of water and generating methane, a potent, climate-warming greenhouse gas. Deforestation for grazing land is also responsible for habitat loss for many Australian native animals, including the now-endangered koala. 

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