Let’s turn Black Friday into a day of hope and positive change for animals worldwide!

November 29 marks the inaugural “Free the Animals” Friday, a powerful initiative by PETA supporters around the world. This international effort aims to inspire consumers to show compassion for animals by choosing vegan items during the busiest shopping day of the year. Fur has fallen out of favor due to its inherent cruelty, and it’s time for leather to face the same fate.

“Free the Animals” Friday is the perfect time to get loud for animals and let holiday shoppers around the world know how much good they could do by making a simple change like shopping vegan. Billions of animals are bred and killed for leather and other animal-derived clothing every year.

Imagine if your throat were cut and your skin peeled off—maybe even while you were still conscious. It’s no doubt among the worst ways to die. Yet that’s what animals killed for their skin endure.

Your voice matters in this fight to stop the killing of cows and other animals for leather. By participating in “Free the Animals” Friday, you’ll be making a statement that cruelty has no place in fashion.

Companies like Coach continue to sell leather, ignoring animals’ cries of pain. We need to get loud if we want to make a difference—and that’s where you come in:

Urge Coach to Stop Selling Leather

Coach’s pathetic attempt at greenwashing its cruelly obtained leather products is nothing short of a despicable con. Slapping trendy buzzwords like “recycled”, “regenerative”, and “sustainable” on its bags does nothing to prevent the cruelty or environmental destruction inherent in the leather trade, which can never be sustainable. Take action to urge fashion brand Coach to stop selling leather!

Australian Cattle Are Still Being Butchered Alive in Indonesia

A 2024 exposé released by PETA has revealed that workers in Indonesia are still butchering live animals imported from Australia, despite the Australian government’s claims that the practice had been stopped.

A 2024 exposé released by PETA has revealed that workers in Indonesia are still butchering live animals imported from Australia, despite the Australian government’s claims that the practice had been stopped.

Join us in calling on the prime minister to end live export of cows immediately.