Herbal Essences Goes Cruelty-Free!

Posted on by PETA Australia

Procter & Gamble’s iconic Herbal Essences brand has been added to the PETA US list of companies that never test on animals anywhere in the world! Watch for the cruelty-free bunny logo on some Herbal Essences packaging soon.

“[PETA US’s] cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We’re proud to have passed [the group’s] stringent verification process to join their trusted list of cruelty-free brands.”

– Lisa Jennings, Vice President,  Global Herbal Essences.

Over the years, Procter & Gamble has shown a major commitment to ending the use of animals in tests wherever and whenever possible and worked for years to develop and promote non-animal methods.

Procter & Gamble’s work with the PETA International Science Consortium includes co-authoring a paper describing non-animal approaches to assess respiratory toxicity and participating in a consortium that works with the Food & Drug Administration to gain regulatory acceptance for non-animal tests.

And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations make sure that will never happen.

Consumers Want Compassionate Change

We hope other companies will follow  Procter & Gamble’s compassionate choice to spare animals horrifying tests and go cruelty-free.

 By purchasing only cruelty-free products, you can spare sensitive rabbits, guinea pigs, mice, rats, and other animals from excruciating tests, a lifetime of suffering and death. Need help finding out which products are cruelty-free? We’ve got you covered: