Animals Are Not Ours to experiment on, eat, wear, use for entertainment or abuse in any other way.

PETA Australia
  • Action Centre
  • Campaigns
  • Living
  • News
  • About
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • Action Centre
  • Campaigns
  • Living
  • News
  • About
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
PETA Australia
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
PETA Search Icon
Herbal Essences Goes Cruelty-Free!

Herbal Essences Goes Cruelty-Free!

News / Herbal Essences Goes Cruelty-Free!
22 February 2019

Procter & Gamble’s iconic Herbal Essences brand has been added to the PETA US list of companies that never test on animals anywhere in the world! Watch for the cruelty-free bunny logo on some Herbal Essences packaging soon.

“[PETA US’s] cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We’re proud to have passed [the group’s] stringent verification process to join their trusted list of cruelty-free brands.”

– Lisa Jennings, Vice President,  Global Herbal Essences.

Over the years, Procter & Gamble has shown a major commitment to ending the use of animals in tests wherever and whenever possible and worked for years to develop and promote non-animal methods.

Procter & Gamble’s work with the PETA International Science Consortium includes co-authoring a paper describing non-animal approaches to assess respiratory toxicity and participating in a consortium that works with the Food & Drug Administration to gain regulatory acceptance for non-animal tests.

And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations make sure that will never happen.

Consumers Want Compassionate Change

We hope other companies will follow  Procter & Gamble’s compassionate choice to spare animals horrifying tests and go cruelty-free.

 By purchasing only cruelty-free products, you can spare sensitive rabbits, guinea pigs, mice, rats, and other animals from excruciating tests, a lifetime of suffering and death. Need help finding out which products are cruelty-free? We’ve got you covered:

Check Out the PETA US Beauty Without Bunnies Database

Help Animals in 2025: Renew Your PETA Membership!

Donate Now

Recent Press Hits

  • Gradient background with a white rabbit silhouette and the text ‘PETA.’
    Calling on the Brisbane Broncos to Retire Buck and Renounce Rodeos
  • a baby and adult fox
    © Jeremy Hynes / Unsplash
    Australian Fashion Week Bans Wild-Animal Skins, Furs and Wild Feathers 
  • Gradient background with a white rabbit silhouette and the text ‘PETA.’
    Eurovision: Cheer On Australia’s “Milkshake Man” with Dairy-Free Treats 

Get PETA Updates

Sign me up for the following e-mail:
Our collection, storage, use and disclosure of personal information is guided by the Privacy Act and the Australian Privacy Principles. More information about our privacy policies and practices is available in our privacy policy. That policy also details how you may access, seek correction of and pursue complaints regarding the personal information we hold about you. If you have any queries about these procedures or any aspect of our work, please contact us on (08) 8556 5828 or at [email protected] or write to us at PO Box 20308, World Square, Sydney NSW 2002. Current subscribers: You will continue to receive e-mails unless you explicitly opt out here.
PETA Fist Logo

Connect with PETA

  • Facebook Icon, PETA International
  • Instagram Icon, PETA International
  • Youtube Icon, PETA International

PETA International Logo

Mailing address:
PO Box 20308 World Square Sydney NSW 2002 ACN – 128209923

Info

  • Contact Us
  • Media Centre
  • Careers
  • Donate Now
  • Subscribe to E-News
  • Bequests

Services

  • Accessibility
  • Site Map
  • Disclaimer
  • Privacy Policy
  • © 2025 PETA Australia Pty Ltd. Read our full policy.

International Sites

  • PETA US
  • PETA France
  • PETA Netherlands
  • PETA Germany
  • PETA India
  • PETA UK
  • PETA Asia
  • 亚洲善待动物组织
  • PETA Latino

PETA acknowledges the traditional custodians of the land on which we work and live. We pay our respects to elders past and present and extend that respect to all other indigenous peoples.

Registered address: PETA Australia Pty Ltd, 219 Henley Beach Road, Torrensville. SA, 5031