Good news for bulls! Palace Tours has joined the list of travel companies that no longer offer trips to the cruel Running of the Bulls.

The US-based luxury travel company sold packages to Aussie travellers to visit Pamplona during the annual San Fermín festival, where confused, terrified bulls are chased by drunken crowds through city streets and herded into the bullring.

At this year’s festival, dozens of people were reported injured, including an Australian from Queensland and four Americans. While most humans escape with minor injuries, the bulls are not so lucky – around 60 are violently stabbed to death each year during this archaic spectacle.

Once the bulls have been chased and corralled into the bullring, assailants drive lances into each animal’s back and neck. Then others plunge banderillas – sticks with a harpoon point on one end – into his back, inflicting acute pain. Eventually, when the bull becomes weak from blood loss, a matador appears and attempts to kill the animal by plunging a sword into his lungs or, if that fails, cutting his spinal cord with a knife. The bull may be paralysed but still conscious when his ears or tail are cut off and presented to the matador as a trophy and his body is dragged from the arena.

Palace Tours did the right thing by dropping sales connected to this bull bloodbath. The good news came after the company heard from PETA US and more than 60,000 compassionate supporters.

Global support for Spain’s gory spectacle is at an all-time low, and PETA is calling on other travel companies to follow Palace Tours’ lead. Add your voice by signing our petition to the mayor of Pamplona urging him to end this barbaric slaughter now: