“I am Not Clothing” – New PETA Billboard Celebrates Sheep as Individuals
As cooler weather heralds the countdown to winter, PETA’s new billboard is urging passersby to choose ethical wool-free knits that spare sheep from suffering. As seen on Leach Highway in Myaree, near Perth, the ad features a lamb and the words “I am not clothing. I have thoughts and feelings, and I don’t want to die”, and aims to remind shoppers that the best winter accessory is a warm heart.
Sheep are clever, sensitive individuals, not yarn factories. But in the Australian wool industry, sheep are thrown, kicked, beaten with clippers and stomped inside shearing sheds, then unceremoniously sent to slaughter as soon as their wool production wanes.
PETA entities have now released 15 damning exposés of over 150 wool industry operations on four continents, including in Australia. In a world-first exposé of disingenuously named “ethical” merino wool from New Zealand, workers were filmed beating sheep with a ski pole and laughing at one sheep who was bleeding from an eye injury. One earlier investigation in Australia revealed a shearer painfully cutting into the vaginal prolapse of a ewe who was likely in labor before using her own wool to wipe up her blood. She and her lamb both died.
While we await the government’s ban on the cruel live export of sheep, we can all help sheep by choosing winter warmers made from plant wools.
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