Corks are popping at PETA as Prada becomes the latest brand to drop fur. It now joins Jean Paul Gaultier, Armani, Versace, Ralph Lauren, Vivienne Westwood, and many others in banning the cruelly obtained material from its collections.
The news comes after over a decade of campaigning by PETA’s international affiliates, which included PETA US attending Prada’s annual meetings as a shareholder, crashing catwalks, and organising street demonstrations. Most recently, in 2018, actor and animal rights advocate Pamela Anderson sent a letter on behalf of PETA US urging Prada Chief Executive Miuccia Prada to commit to leaving fur out of all future collections, and finally, the iconic designer has listened.
Miuccia Prada said the following:
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
Fur Is Dead
This decision is indeed a positive sign of the times, as the vast majority of people want nothing to do with garments made with animals’ skin. In the fur industry, animals may be caged and electrocuted, bludgeoned to death, or caught in steel traps, where many are left to die slowly from blood loss. Coyotes are still being trapped in these vicious devices for the frivolous trim on Canada Goose’s jackets.
Today, fur is as dead as the poor animals it was stolen from, and any designers not clued up enough to see that may as well hang up their sewing needles now.
While PETA applauds Prada for joining the ever-growing list of fashion houses that are dropping fur, we now urge the brand to follow in Chanel’s compassionate footsteps by also banning cruelly obtained exotic skins – including crocodile, lizard, and snake skins – from future collections. Most shoppers no longer wish to wear anything made from any animal who was electrocuted, bludgeoned, and killed.
What You Can Do
Farfetch is still selling the fur of tormented animals, including foxes, minks, coyotes, rabbits, chinchillas, and beavers. Please speak out against this cruelty: