Animals Are Not Ours to experiment on, eat, wear, use for entertainment or abuse in any other way.

PETA Australia
  • Action Centre
  • Campaigns
  • Living
  • News
  • About
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • Action Centre
  • Campaigns
  • Living
  • News
  • About
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
PETA Australia
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
PETA Search Icon
wild badger

Great News! Wilkinson Sword Bans Badger-Hair Brushes

News / Great News! Wilkinson Sword Bans Badger-Hair Brushes
26 March 2021

Great news for badgers! Edgewell Personal Care – which owns razor and personal-care brand Wilkinson Sword as well as Schick, among others – just banned badger-hair brushes.

wild badger

The good news comes after PETA US shared a badger-hair industry exposé with the company showing badgers spinning in circles inside dirty cages before workers slit their throats.

By banning the sale of badger-hair brushes, Edgewell is helping PETA and our affiliates push the personal-care industry in a kinder direction.

Why Badger-Hair Production Is Cruel

On badger-hair farms, animals are deprived of the opportunity to dig, forage for food, choose mates, or do anything else that would make their lives worth living.

PETA Asia’s investigation into the Chinese badger-hair industry revealed that badgers exhibit behaviour patterns indicative of severe psychological distress, such as pacing back and forth. Many badgers suffered from untreated injuries, and one was even missing a leg.

Abattoir workers beat screaming badgers over the head with anything they could find, including a chair leg, before slitting their throats. Other badgers are captured illegally using snares, even though they’re a protected species.

How We Can End This Awful Industry

Procter & Gamble, the parent company of The Art of Shaving, was the first company to ban badger-hair items after the release of PETA Asia’s video, and nearly 100 others have followed suit, including L’Oréal Group, Morphe, NARS Cosmetics, Penhaligon’s, and Floris London.

Take action and urge others still profiting from this abuse to drop badger-hair brushes immediately in favour of cruelty-free options:

Badgers in cages

Take Action!

Please join PETA’s “Save Our Skin” Challenge right now!

Donate Now

Recent Press Hits

  • Gradient background with a white rabbit silhouette and the text ‘PETA.’
    PETA Urges Councils to Go Vegan for Climate Resilient 
  • Gradient background with a white rabbit silhouette and the text ‘PETA.’
    Pamplona 2025: What to Expect at the Running of the Bulls
  • Gradient background with a white rabbit silhouette and the text ‘PETA.’
    Exposé of Indian Laboratory Reveals Bloodied Dogs and Pigs

Get PETA Updates

Sign me up for the following e-mail:
Our collection, storage, use and disclosure of personal information is guided by the Privacy Act and the Australian Privacy Principles. More information about our privacy policies and practices is available in our privacy policy. That policy also details how you may access, seek correction of and pursue complaints regarding the personal information we hold about you. If you have any queries about these procedures or any aspect of our work, please contact us on (08) 8556 5828 or at [email protected] or write to us at PO Box 20308, World Square, Sydney NSW 2002. Current subscribers: You will continue to receive e-mails unless you explicitly opt out here.
PETA Fist Logo

Connect with PETA

  • Facebook Icon, PETA International
  • Instagram Icon, PETA International
  • Youtube Icon, PETA International

PETA International Logo

Mailing address:
PO Box 20308 World Square Sydney NSW 2002 ACN – 128209923

Info

  • Contact Us
  • Media Centre
  • Careers
  • Donate Now
  • Subscribe to E-News
  • Bequests

Services

  • Accessibility
  • Site Map
  • Disclaimer
  • Privacy Policy
  • © 2025 PETA Australia Pty Ltd. Read our full policy.

International Sites

  • PETA US
  • PETA France
  • PETA Netherlands
  • PETA Germany
  • PETA India
  • PETA UK
  • PETA Asia
  • 亚洲善待动物组织
  • PETA Latino

PETA acknowledges the traditional custodians of the land on which we work and live. We pay our respects to elders past and present and extend that respect to all other indigenous peoples.

Registered address: PETA Australia Pty Ltd, 219 Henley Beach Road, Torrensville. SA, 5031