PETA’s ‘100% Plant Wool’ Logo

To make compassionate shopping easier, PETA’s “100% Plant Wool” logo is now available for “PETA-Approved Vegan” certified brands. This logo is designed to highlight clothing, accessories, and home decor goods made of natural, plant-based alternatives to animal-derived wool. It helps consumers identify vegan wool at a glance while shopping and make purchases that align with their values.

Over 1,300 companies are signed up to the “PETA-Approved Vegan” certification, with more global, national, and local brands signing on and seeking certification each year. Already, more than 30 companies in eight countries are using the “100% Plant Wool” logo, which is now available in four languages. This new logo will increase consumers’ awareness of vegan wool options and help them make kinder choices.