PETA’s ‘100% Plant Wool’ Logo
To make compassionate shopping easier, PETA’s “100% Plant Wool” logo is now available for “PETA-Approved Vegan” certified brands. This logo is designed to highlight clothing, accessories, and home decor goods made of natural, plant-based alternatives to animal-derived wool. It helps consumers identify vegan wool at a glance while shopping and make purchases that align with their values.
Over 1,300 companies are signed up to the “PETA-Approved Vegan” certification, with more global, national, and local brands signing on and seeking certification each year. Already, more than 30 companies in eight countries are using the “100% Plant Wool” logo, which is now available in four languages. This new logo will increase consumers’ awareness of vegan wool options and help them make kinder choices.
Wool and Animal Welfare
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