For Immediate Release:
09 August 2016

Animal Rights Group Asks Huon Valley Council ‘WTF?’ – ‘Where’s the Fruit?’

Huon Valley, Tasmania – People for the Ethical Treatment of Animals (PETA) Australia sent a letter today to Huon Valley Mayor Peter Coad with an unusual request. The group wants the area’s council to change the name of “Eggs and Bacon Bay”, a beach located around 50 kilometres south of Hobart, to “Apple and Cherry Bay”. PETA hopes its proposal will highlight to Huon Valley residents that keeping bacon, eggs, and other animal-derived foods off their plates is better for their health, for the environment, and, of course, for animals.

“Considering the high levels of cholesterol and saturated fat in both eggs and bacon, the area may as well be called ‘Heart Attack Bay'”, says PETA Australia Associate Director of Campaigns Ashley Fruno. “The Huon Valley is famous for its delectable apples and cherries, so we are asking the council ‘WTF?’ – that’s ‘Where’s the fruit?’ – in the hope that it will apply to change the name to ‘Apple and Cherry Bay’ – which would promote not only local industry but also healthy eating and kindness to animals.”

PETA has offered to distribute celebratory vegan apple pies to residents if the name change is adopted.

Meat and dairy foods have been linked to heart disease, diabetes, and cancer, with the World Health Organisation classifying processed meats – such as bacon – as carcinogenic to humans. In addition to being bad for our health, animal agriculture is one of the leading contributors to “the most serious environmental problems, at every scale from local to global”, according to the United Nations, which has also said that a global shift towards vegan eating is vital to combat the worst effects of climate change. Vegans don’t just help save just their own lives and the environment – they also save up to 100 animals a year from immeasurable suffering on factory farms, in abattoirs, and on the decks of fishing boats.

People can visit to order a free vegan starter kit.

PETA’s letter to Huon Valley Mayor Peter Coad, follows.

The Honourable Peter Coad
Mayor of Huon Valley

Via e-mail: [email protected]

Dear Mayor Coad,

I’m writing on behalf of People for the Ethical Treatment of Animals (PETA) with an idea that would put the Huon Valley and its local produce in the spotlight: change the name of the beach town Eggs and Bacon Bay to “Apple and Cherry Bay”. If you agree to adopt this proposal, we’d be delighted to celebrate by distributing delicious vegan apple pies to residents.

It’s no secret that gastronomical tourism is on the rise in Tasmania. The latest Tourism Info Monitor figures showed about 70 per cent of domestic visitors to the Apple Isle considered the local bounty to be world-class. Why not take advantage of this and lure map-gazing travellers to the valley?

But it’s not just tourism that would benefit from this name change. An increasing amount of research links the consumption of animal-derived foods to the explosive rise of preventable “lifestyle diseases”. Last year, a report by the World Health Organisation classified processed meats – such as bacon – as carcinogenic to humans. This followed a meta-analysis in 2014 of more than 250 studies that demonstrated a vegetarian diet significantly reduces blood pressure, and a study published in June found that a diet low in animal-based foods and high in plant-based ones can lower the risk of type 2 diabetes by 20 per cent. Tasmania has the highest rate of lap-band surgery in Australia, which is not surprising considering 65 per cent of the population are overweight or obese and a whopping 93 per cent do not eat enough fruit and vegetables. Reminding residents to stay away from cholesterol- and fat-laden bacon and eggs and instead to eat the fresh plant produce of the Huon Valley might be just what the doctor ordered.

We’d be more than happy to sit down with you, perhaps over a slice of apple pie, to discuss this proposal.

Warm regards,

Ashley Fruno
Associate Director of Campaigns
PETA Australia