On the eve of the long Easter weekend, PETA is reminding people in Melbourne to choose compassion with two new thought-provoking billboards.
One sign features the image of an elegant fish, alongside the words “I’m ME, Not MEAT”, strategically placed to encourage residents of the seaside town not to eat fish on Good Friday. Meanwhile, the face of a beautiful cow asks residents in Cheltenham to go vegan.
More than 500 million land animals alone are killed for their flesh in Australia every year, with huge spikes in demand around Easter and Christmas. Most shoppers don’t see how they live or how they’re killed but instead buy parts of their bodies in neat, plastic-wrapped parcels at the supermarket to put on Easter tables.
People use euphemisms such as “ham”, “bacon”, “pork”, “drumstick”, “beef”, “steak”, or “fillet” to disguise the fact that they’re eating sentient beings who are really pigs, chickens, cows, and fish.
PETA’s “I’m ME, Not MEAT” ads are compelling reminders that there are unique individuals behind the products that consumers purchase.
Whether you’re planning a meal or making a shopping list, it’s easy to help animals instead of hurting them this Easter. Each person who goes vegan spares numerous animals a year daily suffering and a terrifying death.