VIDEO: Singer Kimbra Explains That Angora Looks Best on Bunnies

Posted on by PETA Australia

ARIA Award–winning singer Kimbra has a message for her fans: ditch angora wool and shop cruelty-free.

This new PETA print ad reminds people that angora wool is best left on bunnies, where it belongs.

Kimbra Angora Ad PETA

Kimbra also appears in this new video public service announcement, which explains that there are no penalties for animal abuse on rabbit farms in China – the source of 90 per cent of the angora sold around the world.

“Please think twice before buying that sweater”, she says. “If the label says ‘angora’, remember these rabbits and leave the item on the rack.”

Exposé footage from angora-wool farms reveals that rabbits scream and writhe in pain as workers violently tear out their fur – a process the animals endure every few months for two to five years until they’re killed and skinned.

Rabbits spend their lives confined to filthy, barren wire cages that harm their sensitive feet. They’re denied bedding and the companionship of other rabbits, and workers tightly tether their legs before yanking their fur out. After this terrifying and painful ordeal, the rabbits often lie stunned and motionless.


In this exclusive behind-the-scenes look at Kimbra’s photo shoot, the singer tells us how she felt when she watched the footage of angora-wool farms.

Visibly moved, she says, “I think what blew me away the most was just the pain that they were so clearly in and the noises they make. As human beings, we can see, you know, when an animal is in pain. It is very similar to the way we react to physical pain with the screaming”.

“Just choose something else, you know – it’s not a big sacrifice to make to go for a cruelty-free product.”

– Kimbra

It’s never been easier to avoid contributing to the suffering of rabbits. Top Australian designers Wayne Cooper, Nicola Finetti, Alannah Hill, Aurelio Costarella, and Collette Dinnigan have completely banned fur and angora wool from their lines. Other brands choosing not to sell angora items include Myer, Target, Cotton On, David Jones, Forever New, and Bonds.

Angora production is barbaric. Please heed Kimbra’s message and choose cruelty-free fabrics instead.