Victories

Victory for Minks! MECCA Bans Fur Eyelashes

The Australian beauty giant is discontinuing mink eyelashes effective immediately.

Huge News! M&S to Drop Alpaca Wool

After viewing PETA’s exposé revealing that crying alpacas are roughly sheared and left cut up and bleeding from deep wounds, high street icon Marks & Spencer has confirmed it …

Great News for Alpacas! Smith & Caughey’s Bans Alpaca Wool Following PETA Exposé

After being shown disturbing undercover footage of the alpaca wool industry, Auckland’s oldest store has banned the material.

Huge News! Pharma Giant GlaxoSmithKline Says NO to Forced Swim Test

Fantastic news! After hearing from PETA affiliates, multinational pharmaceutical company GlaxoSmithKline (GSK) confirmed that it has permanently ended the use of the forced swim test on mice and other …

A ‘Betta’ Outcome for Fish in Geelong!

Concerned shoppers alerted PETA to a stall selling betta (Siamese fighting) fish in tiny glass jars at Waurn Ponds Shopping Centre.

End of an Era: PETA Retires ‘I’d Rather Go Naked Than Wear Fur’

After 30 years of iconic “I’d Rather Go Naked Than Wear Fur” campaigns, fur is essentially over. Watch out, leather—you’re next.

Obela Hummus Parent Company Bans Animal Tests After Talks With PETA US

Obela hummus lovers can rejoice that their purchases will no longer contribute to tests in which experimenters starve, poison, and kill animals.

Pharma Giant Bristol-Myers Squibb Bans Near-Drowning Test

Thanks to your thousands of e-mails, Bristol-Myers Squibb has confirmed that it has banned the forced swim test!

How Australia Changed for Good in 2019

There were so many pivotal moments in the animal rights movement this year.

Victory! Pharma Giant Pfizer Bans the Cruel Forced Swim Test

More than half a million supporters of PETA and our affiliates took action, e-mailing Pfizer asking it to ban the forced swim test – and it worked.