Victories

Victory for Mice! The University of Adelaide Ends Forced Swim Test on Animals

After talks with PETA and Humane Research Australia, the University of Adelaide has confirmed that it will no longer permit the cruel experiment.

Chocolatier Barry Callebaut Bans Tests on Animals

Barry Callebaut, the “world’s leading manufacturer of high-quality chocolate”, nixes cruel and deadly animal tests after hearing from PETA affiliates.

Victory! Velour Bans Mink-Fur Eyelashes After PETA Push

Mink lashes be gone! Yet another beauty brand drops cruelly obtained mink-fur lashes.

Fantastic News! UNIQLO Bans Alpaca Wool!

The company’s decision follows an undercover investigation showing animals bleeding and crying out.

Victory for Minks! MECCA Bans Fur Eyelashes

The Australian beauty giant is discontinuing mink eyelashes effective immediately.

Huge News! M&S to Drop Alpaca Wool

After viewing PETA’s exposé revealing that crying alpacas are roughly sheared and left cut up and bleeding from deep wounds, high street icon Marks & Spencer has confirmed it …

Great News for Alpacas! Smith & Caughey’s Bans Alpaca Wool Following PETA Exposé

After being shown disturbing undercover footage of the alpaca wool industry, Auckland’s oldest store has banned the material.

Huge News! Pharma Giant GlaxoSmithKline Says NO to Forced Swim Test

Fantastic news! After hearing from PETA affiliates, multinational pharmaceutical company GlaxoSmithKline (GSK) confirmed that it has permanently ended the use of the forced swim test on mice and other …

A ‘Betta’ Outcome for Fish in Geelong!

Concerned shoppers alerted PETA to a stall selling betta (Siamese fighting) fish in tiny glass jars at Waurn Ponds Shopping Centre.

End of an Era: PETA Retires ‘I’d Rather Go Naked Than Wear Fur’

After 30 years of iconic “I’d Rather Go Naked Than Wear Fur” campaigns, fur is essentially over. Watch out, leather—you’re next.