Victories

End of an Era: PETA Retires ‘I’d Rather Go Naked Than Wear Fur’

After 30 years of iconic “I’d Rather Go Naked Than Wear Fur” campaigns, fur is essentially over. Watch out, leather—you’re next.

Obela Hummus Parent Company Bans Animal Tests After Talks With PETA US

Obela hummus lovers can rejoice that their purchases will no longer contribute to tests in which experimenters starve, poison, and kill animals.

Pharma Giant Bristol-Myers Squibb Bans Near-Drowning Test

Thanks to your thousands of e-mails, Bristol-Myers Squibb has confirmed that it has banned the forced swim test!

How Australia Changed for Good in 2019

There were so many pivotal moments in the animal rights movement this year.

Victory! Pharma Giant Pfizer Bans the Cruel Forced Swim Test

More than half a million supporters of PETA and our affiliates took action, e-mailing Pfizer asking it to ban the forced swim test – and it worked.

Victory! Beauty Brand Morphe Bans Badger-Hair Make-Up Brushes

Following PETA Asia’s eyewitness investigation into China’s badger-brush industry, Morphe has banned brushes made with badger hair.

Big News! Airbnb Experiences Bar Elephant Rides, Tiger Cub Petting, Dolphin Captivity and More!

Airbnb will not offer experiences where guests have direct contact with wild animals.

Historic: TripAdvisor Denounces Sea World!

The world’s largest travel site locks out captive dolphin displays.

Virgin Holidays Will No Longer Sell Tourism Experiences With Captive Whales and Dolphins

The travel giant said that it’ll end its partnership with notorious animal “abusement” parks.

Victory! Two Huge Aussie Fashion Brands Ban Cashmere

After seeing footage of extreme cruelty and the violent killing of cashmere goats, these Australian brands have vowed never to use cashmere again.