Goats Scream in Pain for Madewell’s Knitwear

A PETA exposé into the cashmere industry in China and Mongolia—the world’s top cashmere exporters—reveals that goats screamed in pain and fear as workers tore their hair out with sharp metal combs.

A goat screams in pain on a cashmere farm.

Later, these goats’ throats were slit in slaughterhouses, sometimes after the animals were hit over the head with a hammer, and they were left to die in agony. Goats suffered on every farm in China and Mongolia visited by the eyewitnesses.

Not only is this industry cruel, cashmere also has the most destructive environmental impact of any animal-derived fibre.

Madewell knows all this, yet it continues to sell items made of cashmere. Speak up:

Leave a comment on the company’s YouTube channel.

Madewell's YouTube

Let Madewell’s Instagram followers know about the cruelty behind the brand’s sweaters and other items made of cashmere.

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Write a comment on Madewell’s Facebook page asking the brand to stop using cashmere.

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Send an email to Madewell asking them to ban cashmere.

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