Penélope Cruz and PETA Urge Shoppers to Ditch Fur in New Christmas Ad Campaign

“I’m strong and opinionated,” says Penélope Cruz. “Those qualities brought me a lot of problems since I was a little girl in school, saying, ‘I don’t agree,’ and fighting with the children. It’s part of my curiosity for life.”

But strong, opinionated people who are prepared to stand up to others are exactly the ones animals need in their corner. So the fearless Cruz has appeared in a new PETA ad to oppose one of the things she doesn’t agree with: fur.

A new ad, released just in time for the busy Christmas shopping season, follows recent commitments by top fashion designers and retailers – including Burberry, Jean Paul Gaultier, Gucci, Michael Kors, Diane von Furstenberg, and many others – to go 100 per cent fur-free. Cruz is thrilled to see such positive changes being made in the industry:

“Finally, so many designers are going fur-free, and I’m looking forward to the day when no animal is caged or trapped and killed for fur.”

More than 100 million animals suffer each year for the global fur trade, most of them reared in terrible conditions on fur farms. Species such as raccoon dogs, minks, and foxes are subjected to physical and psychological torment in small, barren cages for their entire lives before being killed by gassing or electrocution and then skinned.

Animals caught in the wild for their fur, such as coyotes, fare little better – they languish in agony in painful traps for hours or even days before being killed.

What You Can Do

Farfetch is still selling the fur of tormented animals, including foxes, minks, coyotes, rabbits, chinchillas, and beavers. Please speak out against this cruelty:

Tell Farfetch to Stop Selling Fur!