The Iconic Joins Over 1,000 Companies Using the ‘PETA-Approved Vegan’ Logo

Posted on by PETA Australia

With the addition of Atmos&Here’s Capsule Collection by The Iconic, more than 1,000 companies are now using the “PETA-Approved Vegan” logo worldwide – a number that will continue to climb as more and more businesses respond to the public’s skyrocketing demand for vegan fashion.

The “PETA-Approved Vegan” logo makes it easy for shoppers to find fashion that’s cruelty-free. We celebrate companies for using innovative, animal- and eco-friendly material – including from pineapple leather, cork, and feather-free “down” made from recycled plastic. By using the label, The Iconic is embracing the growing trend towards ethical, sustainable fashion.

PETA-Approved Vegan

Cruelty Is Out – Ethics Are In

As more people learn about the suffering inflicted on animals for clothes made with fur, leather, wool, down, cashmere ,mohair, and silk, the vegan fashion industry is booming – and Australia is leading the way. According to Google Trends, Australians search for the word “vegan” more than any other nation, and Lyst’s “Year in Fashion 2018″reported that between 2017 and 2018, the number of shoppers who are looking for items that have ethical and style credentials, with terms such as “vegan leather”, increased by 47%.

Using animals for fashion is a form of speciesism, which is a human-supremacist worldview. Most Australians would be horrified to know that sheep are subjected to horrible mutilations and brutal shearingto produce wool or that leather shoes, belts, gloves, and wallets could be made from dog skin. Animals on fur farms spend their entire lives confined to filthy wire cages, and reptiles’ necks are hacked open and metal rods are jammed through the conscious animals’ spines so that their skins can be used for handbags.

Vegan Is Eco

While animal abuse is the major reason brands are ditching animal skins, many companies are also taking the environmental impact of these “materials” into consideration.

In 2017, the groundbreaking “Pulse of the Fashion Industry” report found that three of the five most environmentally damaging materials, including leather, silk, and wool, are derived from animals. By contrast, the same report also noted that polyurethane, which is commonly used in vegan leathers, has less than half the impact on the environment that animal-derived leather does.

Unreal Fur

Join the Fashion Revolution

It’s never been easier to have a killer look without killing animals.

The Iconic joins other fashion-forward Australian brands using the “PETA-Approved Vegan” logo, including Zhivago, Sans Beast, Holster, Twoobs, and Unreal Fur. Check out this list for a whole world of animal-friendly fashion at your fingertips.