Australian designer MIMCO is known for its leather accessories, but now, the label has turned over a new leaf – an apple leaf, to be exact – and become the latest major brand to launch a vegan leather line accredited with the “PETA-Approved Vegan” logo!
Responding to a huge groundswell of interest in vegan fashion, MIMCO has released its stunning new Gala Collection, which consists of items made from apple leather.
By introducing this animal- and eco-friendly line, the company is following in the footsteps of other leading designers and brands, including HUGO BOSS, which stocks a pineapple-leather shoe range, and H&M, whose Conscious Collection includes items made from wine waste.
The “PETA-Approved Vegan” logo helps shoppers easily identify products that are animal-friendly and that tread lightly on the planet, attributes that are becoming increasingly important to consumers. Among the other brands using the logo is Perth-based vegan label Zhivago, a favourite of celebrities like Katy Perry, Kylie Minogue, Delta Goodrem, and Lady Gaga.
Vegan leather is in, and not only does it make you look good, it also makes you feel good, because it’s cruelty-free. More than a billion cows, kangaroos, alligators, ostriches, and even dogs and cats are cruelly slaughtered for their skin every year. The tails and horns of many of these animals are cut off without painkillers, and some are even skinned and cut apart while still conscious. Vegan leather offers a killer look without any actual killing.
Our planet loves vegan leather, too. Turning animal skin into leather takes loads of energy and a toxic brew of chemicals, not to mention the impact of the methane – a potent greenhouse gas – produced by the animals themselves.
So why not choose the vegan option? Check out our list of “PETA-Approved Vegan” clothing here: