On 16 April, PETA supporters across the country took part in our Vegetarian/Vegan Starter Kit Action Day.
It was a great success, and more than 6,000 kits were given out. People came up with all sorts of creative ways to distribute them – including inserting them into fruit and veg delivery boxes and handing them out to passers-by in busy city centres.
University students did a fantastic job of raising awareness on campus. Students from Edith Cowan University in Western Australia, Western Sydney University, the University of Melbourne and the University of Adelaide distributed 1,000 kits amongst them.
A total of 177 individuals gave out 5,343 more kits across the country. Angela Bird, an activist in Tasmania, was featured in a wonderful spread in The Examiner.
She said the following:
Some friends of mine had a little lamb that they were raising – the mother had passed away. I fed that lamb a few times and then it was taken away and I realised it was going to be slaughtered for meat.
This triggered a change in Angela’s thinking, and she realised that meat “wasn’t just pre-packaging on a shelf – it was an animal”.
PETA’s vegetarian/vegan starter kit is a helpful resource for those who are interested in vegetarian or vegan eating but aren’t sure how to make such a change in their lives. Full of delicious recipes, nutrition advice, celebrity interviews and information on the cruelty involved in animal agriculture, the kit is the perfect springboard to catapult people towards a more compassionate lifestyle.
If you weren’t lucky enough to be handed one of these kits on the Action Day and would like to receive one, you can order your free copy right now.