Animals Are Not Ours to experiment on, eat, wear, use for entertainment or abuse in any other way.

PETA Australia
  • Action Centre
  • Campaigns
  • Living
  • News
  • About
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
  • Action Centre
  • Campaigns
  • Living
  • News
  • About
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
PETA Australia
  • EMAIL SIGN-UP
  • DONATE NOW
    • VANGUARD SOCIETY
    • PETA PRESENTS
    • SUPPORT OUR WORK
    • MEMBERSHIP SERVICES
    • GIFTS IN WILLS
PETA Search Icon
Shocking ‘Hell of a Steak’ Ad Airs at 2022 Eurovision
Vegan Friendly UK

Shocking ‘Hell of a Steak’ Ad Airs at 2022 Eurovision

News / Shocking ‘Hell of a Steak’ Ad Airs at 2022 Eurovision
23 May 2022

This new anti-meat ad serves one hell of a wake-up call, well-done.


 

The “Hell of a Steak” commercial, which was created by the group Vegan Friendly, aired in front of hundreds of thousands of viewers during the Eurovision Song Contest, poses the question: if you knew the true cost of eating meat, would you still do it? The ad After being showered—figuratively and literally—with facts about the environmental footprint of the meat industry, the diners in the video decided to skip the cruel, unsustainable dish.

What’s Really at Steak?

In addition to the catastrophe of animal suffering, the meat industry’s impact on the planet is similarly detrimental. Animal agriculture burns through resources, as the ad points out: to feed a single cow, it takes about three football fields of land and 800,000 gallons of water to produce 18,000 pounds of feed and hay. “As if world hunger doesn’t exist,” the waiter snaps.

The amount of waste and pollution generated by animal agriculture is just as alarming. According to the U.S. Environmental Protection Agency (EPA), animals on U.S. factory farms produce about 500 million tons of manure each year. Runoff from factory farms and livestock grazing is one of the leading causes of pollution in our rivers and lakes. Animal agriculture is also a leading source of carbon-dioxide, nitrous-oxide, and methane emissions—by some estimates, it’s responsible for more greenhouse gases than all of the world’s transportation systems combined.

The planet doesn’t just pay the price for meat consumption—our fellow animals do. Cows, pigs, chickens, and others who are raised and killed for food often spend their entire lives in cramped, filthy conditions. Commercial farms often deny them the opportunity to raise their young, breathe fresh air, roll around in the mud, build nests, or do anything else that is natural to them. 

Say ‘Fork You’ to the Climate Crisis—Go Vegan!

One of the best ways to fight the climate crisis—and spare our fellow animals—is to go vegan. Get started today:

cow

Go Vegan for the Planet

Please join PETA’s “Save Our Skin” Challenge right now!

Donate Now

Also of Interest

  • Gradient background with a white rabbit silhouette and the text ‘PETA.’
    Danielle MacDonald: Animal Rights are Women’s Rights
  • Monkey in a cage
    Great News: HelloFresh Stops Supporting Monkey Labour
  • Over the Moo Choc Choc Ice Cream
    VIDEO: Vegan Ice Cream Taste Test Fools Dairy Lovers

Get PETA Updates

Sign me up for the following e-mail:
Our collection, storage, use and disclosure of personal information is guided by the Privacy Act and the Australian Privacy Principles. More information about our privacy policies and practices is available in our privacy policy. That policy also details how you may access, seek correction of and pursue complaints regarding the personal information we hold about you. If you have any queries about these procedures or any aspect of our work, please contact us on (08) 8556 5828 or at [email protected] or write to us at PO Box 20308, World Square, Sydney NSW 2002. Current subscribers: You will continue to receive e-mails unless you explicitly opt out here.
PETA Fist Logo

Connect with PETA

  • Facebook Icon, PETA International
  • Instagram Icon, PETA International
  • Youtube Icon, PETA International

PETA International Logo

Mailing address:
PO Box 20308 World Square Sydney NSW 2002 ACN – 128209923

Info

  • Contact Us
  • Media Centre
  • Careers
  • Donate Now
  • Subscribe to E-News
  • Bequests

Services

  • Accessibility
  • Site Map
  • Disclaimer
  • Privacy Policy
  • © 2025 PETA Australia Pty Ltd. Read our full policy.

International Sites

  • PETA US
  • PETA France
  • PETA Netherlands
  • PETA Germany
  • PETA India
  • PETA UK
  • PETA Asia
  • 亚洲善待动物组织
  • PETA Latino

PETA acknowledges the traditional custodians of the land on which we work and live. We pay our respects to elders past and present and extend that respect to all other indigenous peoples.

Registered address: PETA Australia Pty Ltd, 219 Henley Beach Road, Torrensville. SA, 5031