At PETA headquarters, folks are turning cartwheels following the announcement that iconic British brand Burberry is joining Giorgio Armani, Versace, Gucci, Vivienne Westwood, Stella McCartney, and others in banning fur from all its collections – and that it’s ditching angora, too.
This great news comes after over a decade of campaigning by PETA and our international affiliates against Burberry’s use of fur, including by holding dozens of protests outside its stores in cities such as Sydney, Hong Kong, Manila, and Tokyo. PETA affiliates and their supporters sent tens of thousands of e-mails and distributed countless leaflets and posters, and PETA Europe even become a Burberry shareholder in order to attend the company’s annual shareholder meeting back in 2007. At that time, the group’s representative asked, “When will Burberry stop supporting cruelty to animals … by removing all fur products from your stores?”It’s been a long wait, but we’ve finally got the answer we’ve all been waiting for!
Recognising that fur isn’t fashionable, sustainable, or ethical, the company’s debut collection by Riccardo Tisci, its new chief creative officer, during London Fashion Week will be entirely fur-free.
Burberry’s decision is a sign of the times, as today’s shoppers are seeing fur for what it really is: the skin of animals who are caged and electrocuted or bludgeoned to death.
On fur farms in Europe, in China, and elsewhere, animals are crammed into tiny wire cages, where they’re denied the opportunity to do anything that’s natural or important to them, such as raising young, roaming, or playing. Wild fur-bearing animals are caught in steel traps and often left to die slowly from blood loss.
What You Can Do
Farfetch is still selling the fur of tormented animals, including foxes, minks, coyotes, rabbits, chinchillas, and beavers. Please speak out against this cruelty: