She towered over New York’s fashion district, 2.5 metres tall, in a billboard ad urging people to “leave wool behind”. She consistently informs her over 1 million followers about the importance of eating vegan, ditching leather, and only ever adopting, never buying, companion animals.
She’s Stefania Ferrario, and she’s PETA’s 2021 Person of the Year!
This year, Ferrario famously posed naked for PETA in a cheeky autumnal ad that encouraged shoppers to leave wool out of their wardrobes. In an accompanying video, the body-positive activist, who has a no-wool clause in her modelling contracts, spoke about the abuse of sheep documented in shearing sheds in Australia and beyond.
The face of lingerie label Dita Von Teese, Ferrario also spent many weekends in 2021 taking to the streets of Melbourne wearing traffic-stopping underwear, carrying a variety of vegan signs, and joined Aussie animal rights groups in urging French fashion house Hermès to “drop croc”.
Stefania is as tireless as she is glamorous when it comes to speaking out against speciesism.
Whether she’s putting vegan leather in the limelight or urging people to leave animals of their plates, Stef never misses an opportunity to show people that vegan fashion and food are kinder to animals and the planet we share with them.
Want to help animals like Stefania? Challenge a friend to do 30 days vegan: